New Old World®

Canary Modern Wine

Client: Private Investors

Market: Spain

Deliverables:

Branding

Product Marketing

Creating a category-defining brand for Canary wine: New Old World Wine.

[ Solution ]

Blended Old World heritage with New World innovation to create a pioneering brand. Developed a unique positioning rooted in the Canary Islands' rich winemaking legacy, establishing a new market category.

[ Result ]

Positioned Canary wine as a unique global offering

Created a new niche in the saturated wine market

Elevated consumer perception of Canary wine’s quality and heritage

Creativity sells. I've proved it.

First-Ever Successful Viral Campaign

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